Posts

Understanding UTM Campaigns in Internet Marketing: The Landcycle Approach

In the world of internet marketing, tracking the effectiveness of your campaigns is crucial, if you don't want to be wasting money that is! UTM (Urchin Tracking Module) parameters are a simple yet powerful way to measure where your website traffic is coming from and how users interact with your content. At Landcycle , we leverage UTM campaigns to gain actionable insights and optimise our marketing strategies. What Are UTM Parameters? UTM parameters are tags you add to the end of a URL. When someone clicks a link with UTM parameters, the data is sent to your analytics platform (like Google Analytics), allowing you to see detailed information about your traffic sources. utm_source : Identifies the source of your traffic (e.g., google, facebook, newsletter). utm_medium : Specifies the marketing medium (e.g., cpc, email, banner). utm_campaign : Names the specific campaign (e.g., spring_sale_2025). utm_content : Differentiates similar content or links within the same ...

UPRNs and HM Land Registry address strings - what's the difference?

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  When working with UK property data, it's essential to understand the distinction between two key identifiers: the   UPRN   and the   Land Registry address string . While both relate to locations and properties, they serve different purposes and behave in very different ways. What is a UPRN? A  UPRN  (Unique Property Reference Number) is a  12-digit numeric identifier  assigned to every addressable location in Great Britain. Managed by Ordnance Survey, the UPRN remains consistent over time and provides a stable reference point for linking datasets across systems. Key features: Nationally unique and persistent Covers all property types — residential, commercial, land, and even utility installations Does not change even if the property's address or name changes Used extensively by government and commercial systems for data integration Refers to a latitude and longitude point data Example:   100021064175  To find a UPRN UK web users can vi...

Virtual Business Card in Apple Wallet

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  Bit clunky but I was able to create a virtual business card with QR code to my LinkedIn (but could be any web destination) with  https://www.pass2u.net/ I attended the meeting and found out LinkedIn has a QR link in the app too. I prefer this method however as it sits in the Wallet so can be reached real fast, rather than having to fire up the LinkedIn app, and I can customise the target web address.

Is Andbus Prime Worth It? TDLR the break-even is 5 returns or 6 one ways

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  The savings are calculated per trip (e.g. 1-way = €18 saved; round trip = €26 saved). The cumulative savings subtract the €90 A-PRIME subscription fee. So, you break even after 5 round trips or 6 one-way trips .

Transfer from Flickr to Google Photos

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I've just launched a free and ultimately reliable way to transfer your photos and videos from Flickr to Google Photos: http://www.transferfrom.xyz/flickr-to-google-photos   Having faced the hassle of moving my own massive photo collection (and the location-data that Flickr kindly strips out) between platforms, trying various ways, failing.   I determined that I'd have write my own program to do it - so I built one.  (In Python - a new language that I'm learning). Here's the gist: 1) Use the Flickr export tool.  This is the simplest and cleanest way to get all your Images and Videos out. 2) Set up a Google Cloud account, API access via a credentials file 3) Download my Python app.  FlickrToGooglePhotos.exe 4) Place the Google Cloud file in the same folder as the Python app. 5) Run it! 6) My app will retry, throttle where necessary until all you photos and videos are uploaded. 7) View your world travels on the Google Photos app on your phone and enjoy all the...

Exploring the Features of the Landcycle Property Report

For those interested in land and property data, getting clear, well-structured insights is crucial. That’s where the Landcycle Property report comes in. I worked with my team to develop the system that generates this report, and in this article, I’ll walk you through its key features, why they matter, and how they make life easier for those working with land information. What Does the Report Do? The report compiles structured data into an easy-to-read document, presenting key insights about a particular piece of land or property. Whether you’re a developer, planner, or investor, the goal is to provide all the relevant information in one place—clearly formatted and ready to use. Key Features 1. Clean, Professional Layout A good report isn’t just about the data—it’s about how it’s presented. The report is designed to be visually clear and easy to navigate, with logical sections and well-spaced formatting. If you’ve ever had to wade through a messy, hard-to-read document, you’ll app...

Who you gonna call?

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