Understanding UTM Campaigns in Internet Marketing: The Landcycle Approach
In the world of internet marketing, tracking the effectiveness of your campaigns is crucial, if you don't want to be wasting money that is! UTM (Urchin Tracking Module) parameters are a simple yet powerful way to measure where your website traffic is coming from and how users interact with your content. At Landcycle , we leverage UTM campaigns to gain actionable insights and optimise our marketing strategies. What Are UTM Parameters? UTM parameters are tags you add to the end of a URL. When someone clicks a link with UTM parameters, the data is sent to your analytics platform (like Google Analytics), allowing you to see detailed information about your traffic sources. utm_source : Identifies the source of your traffic (e.g., google, facebook, newsletter). utm_medium : Specifies the marketing medium (e.g., cpc, email, banner). utm_campaign : Names the specific campaign (e.g., spring_sale_2025). utm_content : Differentiates similar content or links within the same ...