Friday, April 6, 2018

How much is a website visitor worth?

Good Question.

Over on http://www.bedandbreakfasts.co.uk we get about 6K visitors a day, and revenues approximately 1,000 GBP: Giving a value to each visitor at GBP 0.1667 – visitors on this site have a high commercial value because they are looking for Bed and Breakfast, and likely have their credit-cards out, and ready for action. 
Lower values are likely on “information only” sites that rely on adsense and other click-based revenue.  http://mdtravelhealth.com used to get about 30K visitors a month and make 100 USD.  This gives a per/user value of 0.0033 – many multiples lower than the high-value site. 
If you want to look for your site’s value: I’d reckon it’s somewhere between these two – depending on why the visitor came to your site.

Jon Danzig explains why the EU was created

This reason alone is sufficient for me to wish that the UK rejoins the EU.