Understanding UTM Campaigns in Internet Marketing: The Landcycle Approach

-

In the world of internet marketing, tracking the effectiveness of your campaigns is crucial, if you don't want to be wasting money that is! UTM (Urchin Tracking Module) parameters are a simple yet powerful way to measure where your website traffic is coming from and how users interact with your content. At Landcycle, we leverage UTM campaigns to gain actionable insights and optimise our marketing strategies.

What Are UTM Parameters?

UTM parameters are tags you add to the end of a URL. When someone clicks a link with UTM parameters, the data is sent to your analytics platform (like Google Analytics), allowing you to see detailed information about your traffic sources.

  • utm_source: Identifies the source of your traffic (e.g., google, facebook, newsletter).
  • utm_medium: Specifies the marketing medium (e.g., cpc, email, banner).
  • utm_campaign: Names the specific campaign (e.g., spring_sale_2025).
  • utm_content: Differentiates similar content or links within the same ad.
  • utm_term: Captures keywords for paid search campaigns.

Why Use UTM Campaigns?

  • Track which channels drive the most traffic and conversions.
  • Measure the ROI of specific campaigns.
  • Understand user behavior and optimize future marketing efforts.

Landcycle’s UTM Campaign Workflow

  1. Create UTM-Tagged URLs: Marketers generate URLs with UTM parameters for each campaign. For example:
    https://www.landcycle.com/documents-and-reports/property-report?utm_source=karlomeara&utm_medium=link&utm_campaign=karl_demo
  2. Shorten and Manage Links: Using our go.landcycle.com shortener, we create easy-to-share links and track their performance. The above link is shortend to https://go.landcycle.com/1
  3. Analyze Results: Our dashboard displays key metrics like new users and campaign revenue, filtered by UTM parameters. This helps us quickly identify which campaigns are most effective.
  4. Iterate and Improve: By reviewing UTM data, we refine our messaging, targeting, and budget allocation for future campaigns.

Conclusion

UTM campaigns are essential for any data-driven marketing strategy. At Landcycle, they empower us to make informed decisions, maximize our marketing spend, and deliver better results for our users. If you’re not already using UTM parameters, now is the time to start!

Comments

Post a Comment

Popular posts from this blog

Why does Premiere Pro "Sequence from clip" on MP4 and then "Match Sequence" result in a massive AVI file?

-
Image
Good Question! You would imagine that just "trimming" an MP4 file with same setting would be quick and painless, but when I tried it the resultant file was massive - like 10x the size of the original file. https://community.adobe.com/t5/premiere-pro-discussions/match-sequence-settings-mp4-to-mpeg-is-this-normal/td-p/11042944 Turns out this is because the .mp4 compression means there aren't really full frames in the file just deltas. So when you select "Match Sequence Settings", it has to give you AVI format anyway. So this is what you HAVE to do.   Go ahead and create your HUGE AVI file.  Then use an app or an online service to compress it back down... I had a good result using  https://cloudconvert.com/avi-to-mp4 It shrunk the 76Mb AVI to less than half a Mb.  
Read more

Drop off and pick up at Gatwick Airport

-
Image
I've become a bit of an expert at drop off and pick up at Gatwick Airport over the last couple of years. Gatwick Airport have committed to 52% of journey to and from the airport being made by public transport by 2030.  Very commendable. Seems they intend to do this by raising parking charges to levels that include the loss of arms, legs and even testicles. " The charge will be £5 for 10 minutes, and £1 for each additional minute up to 20 minutes. The maximum charge will be £25 and the maximum length of stay 30 mins." Today it is £6, for both quick drop-off and up to 15 minutes pick-up. It says there "£25" maximum charge.  I don't believe that. What to do We had a double-pickup yesterday - friends leaving, being dropped-off at 13.50 and daughter arriving back by 16.30.  When I entered this into the pre-booking system it says £55!  There are only 30 minute increments available. So what I did this time was drop the friends of, and drop off wife...  £6 for the...
Read more

Landcycle: Unveiling My Property Development Toolkit

-
Image
Greetings property development enthusiasts! I'm thrilled to share a project that's close to my heart – Landcycle. It's been 3 years in the making: Blood, sweat and tears have all featured in it's production. As the primary developer and project manager behind this venture, let me walk you through the features that make it a game-changer in the realm of England and Wales property and land projects. Map-based plot exploration: Landcycle starts with a simple yet powerful interface that lets you visually explore land plots based on Land Registry titles. Imagine an interactive map offering insights into potential development sites and ownership details – all within a few clicks. Constraint layers at your fingertips: Understanding the specifics and constraints of a potential development site is paramount. Landcycle simplifies this by layering on information like flood plains, green belts, railways, roads, and more. It can be an amazing too for assessing a plot's viabilit...
Read more